Langjiu Group was selected as Xinhua News Agency brand project

March 14，Langjiu Group was selected as the signing ceremony of Xinhua News Agency brand project in Beijing。

It is reported，Xinhua News Agency Brand Work Office and Langjiu Group will be built in the brand、Brand Communication、Think tank research and other aspects to carry out a series of cooperation，The service agency of Xinhua News Agency will provide multi -level、Professional、Personalized service，Combining the new image of Langjiu classic and fashion，Writing a new chapter of the construction of liquor brand。

"Brand is an important symbol of high -quality development，It is also an important force to promote the development of new productive forces "，Deputy General Manager of the General Manager Office of Xinhua News Agency、Pan Haiping, Executive Director of the Brand Work Office of Xinhua News Agency, said in his speech，Brand and new quality productivity are inseparable，New quality productivity is a leap in production force，Brand is an important manifestation and sign of this leap。Comprehensively improve the overall level of my country's brand development，Accelerate the formation of new productive forces，Cultivate new kinetic energy，Continuously promotes the move from a big country to a brand power，It is the mission and responsibility of brand building work on the new journey。

Deputy General Manager of the General Manager Office of Xinhua News Agency、Pan Haiping, Executive Director of the New Wah Society's Brand Work Office, addressed

Pan Haiping said，As the first batch of "Chinese old names" brand awarded by the Ministry of Commerce，Langjiu is one of the Chinese good wines engraved in the hearts of Chinese people。"Brand Engineering" will cooperate with Lang Jiuti、Go forward in hand，Explore the road of high -quality development of Chinese liquor brand construction。

Wang Junlin, Chairman of Langjiu Group, speech

"firm confidence in the party and the country、The love of the liquor business and the sense of responsibility as a local enterprise，It is the driving force for Langjiu to continue to develop. "，Wang Junlin, chairman of Langjiu Group, said，Langjiu from the revolutionary old district of the Red Army，The expectations and strong development wishes of the revitalization of the rural revitalization of the revolutionary district。Lang Jiu will take the "brand engineering" as an opportunity，For more diverse、higher level、More impact、More valuable brand communication，Benefit，Shouzheng Innovation，For the development of the local economy、Contribute to the world to the world to the world。

It is understood，Langjiu has a long history of brewing，It has been thousands of years since the "wolf sauce" in the Western Han Dynasty，Restore production in Erlang Town, Gulin County, Sichuan Province in 1957。The 1930s，Lang Jiuchi is famous in the southwest province，Exercise Southeast Asia，Known as "Banquet Treasure"。"Lang" brand is "China Famous Trademark"，Now，Lang Jiu holds "the brand is sailing、The concept of taste is beautiful "，Is following "Extreme Quality、Extreme Brand、Extreme Taste "Development Strategy，Leading technological innovation，Accelerate the cultivation of new productive forces，Modern production of accelerating scientific lean、Brand management and talent team construction，Mobilize to the grand blueprint of Baili Langjiu step by step。

It is reported，Since the implementation of the "Xinhua News Agency Brand Project" in 2017，Xinhua News Agency is committed to promoting the development of Chinese brands，Relying on the rich media resources of Xinhua News Agency、Powerful communication channels and high -end think tank power，To condense wisdom for the construction of Chinese brands、Gathering strength。After years of exploration and practice，"Xinhua News Agency Brand Engineering" has been more than a hundred world's top 500、China's Top 500、Industry leading enterprise、Specialized new enterprise，and regional characteristic brands、Urban brand, etc.，Provide systematic、Professional、Personalized service，Highly recognized by all sectors of society。