February 29, 2024
Named by Moutai, Guizhou
Xinhua News Agency Brand Work Office, Xinhua Daily Telecommunications United
Produced
Documentary "National Treasure Everyone Said" New season is successfully ended
This season "National Treasure Everyone Say"
World Double Heritage Documentary A total of eight issues
officially launched since February 6
Every Tuesday and Thursday
Xinhua News Agency client, Xinhuanet, Xinhua Daily Telecom,
Half -month talk, economic reference newspaper, China Wealth Network,
Xinhua Seal
and good -looking videos, watermelon videos, B station, today's headline
Baidu, Douyin, Kuaishou, video number and other platforms are broadcast simultaneously
As of now
Each port can statistically read more than 90 million
Among the WeChat public accounts 8 long texts have exceeded 100,000+
Xinhua News Agency client reads over 15 million
Douyin#National Treasure everyone said (including the previous season)
The total number of topics has exceeded 93 million
One of the mirrors to shoot the tidbits of Huangshan
As soon as it is issued, it will be on the platform hot list
Single playback volume exceeds 15 million
...
The overall exposure of the project exceeds 130 million
received widely praised
"National Treasure Everyone Say"
Since its launch in 2022
I have reached the third year this year
It has become an important influential IP
The first two seasons "National Treasure Everyone Say" documentary
Lead the audience and "everyone" in all walks of life
Revealing Sanxingdui, Beijing mid -axis, Great Wall
The little -known archeological secrets behind it
Appreciated the summer villa, Dudu Temple,
The Beauty of the Ancient Architecture of the Hui School and Suzhou Garden
Tell cultural relics and ancient buildings through "Everyone"
The story behind protection and inheritance
Promote Chinese culture, strengthen cultural self -confidence
Improving the public to cultural relics and ancient buildings
Cognitiveness and protection consciousness of "national treasure"
In 2024, the new season "National Treasure Everyone Say"
We and the audience go deep into Huaxia famous mountains and rivers
Exploring the four worlds of nature and cultural heritage in China
Appreciate the good river and mountains, watch the plants elf
Looking for ancient construction sites, exploring people's elegant rhyme
Pin non -heritage skills, learning protection inheritance
...
By showing the natural and cultural beauty of the double heritage land
Tells the scientific protection and inheritance innovation story behind
Let the beauty of the world's double heritage moist
Stimulated new vitality of ecological protection and cultural inheritance
A total of eight episodes of this season
from "Taishan" and "Huangshan"
"Emeishan-Leshan Great Buddha", "Wuyi Mountain"
Four chapters composition
Each chapter is "color" as the first main line
Tell the audience about the "dual heritage" for the audience
Special Scenery, Natural Resources and Character Stories
Taking "Search" as the second main line
Explore the "Double Heritage" with the audience
The gift of China, the beauty of the mountains and stones
The source of the mountains and the poems of the landscape
Feel the charm of Chinese culture for thousands of years
[First Chapter]
Taishan
Not only the place of "Creating the Zhongshen Show"
and the culture and spirit contained in "Taishan"
Has been marked in
Cultural symbols in the blood of Yanhuang descendants
Yuanyuan Long
1987
Taishan was by the UNESCO
Approved as the first in China
Dual Heritage of World Culture and Nature
It is also the world's first double heritage
Category of rewriting of World Heritage
It also created for World Heritage
Preceding of comprehensive heritage
Why becomes "Five Yue Son"?
New Era Taishan people
How to continue the beauty of Taishan?
With these problems
Let's find the answer in the documentary
【Chapter II】
"Thin at home and abroad, not as good as the emblem,
Deng Huangshan has no mountains in the world, observation! "
Xu Xiake's evaluation of Huangshan
Give Huangshan soul
Give Huangshan Life
Huangshan, not only
"Qisong, Strange Stone, Cloud Sea, Hot Spring, Winter Snow"
"Five Must" is known to the world
More "historical relics, calligraphy, painting, literature, legends, celebrities"
"Five Wins" is known as in the world
From geological diversity, biological diversity
to cultural diversity
Huangshan has a strong vitality
Send a sustainable development of Huangshan Voice to the world
Just as Moutai's corporate gene
Haina Baichuan has Rong Na Da Big
Fighting step forward
Unlimited gifts of nature
The mellow fragrance of the brewing years
YiUnchanged original intention and belief
The soul of the nation who inherited for thousands of years
Tell the beauty of harmony between people and nature
【Chapter III】
Emeishan
The terrain is steep, the scenery is beautiful
Known as "Xianshan Buddha Kingdom" and "Plant Kingdom"
Known as the "Emei World Show"
Leshan Great Buddha and Emeishan echoed
It is China's largest cliff stone carving statue
Known as "the world's largest Buddha"
Emeishan-Leshan Great Buddha
Humanities and nature complement each other
Displayed as a dual inheritance of world culture and nature
Not only does history and reality reflection
Outstanding example of the "double musts" of architecture and landscape
It is a Chinese sample for the protection of World Heritage
Separation of Ancient Temple and Lingxiu Mountains
Lingyun Great Buddha and the Qingjiang River Water Combat
Enter the documentary, feel together
Mountains and Buddha set out
Unique Buddhist Culture and Ran Qi Charm
[Chapter 4]
"Bishui Danda, Southeast of Qixiujia."
Mountain of Wuyi, Water of Wuyi
Four Scenes of Wuyi Mountain, Mountains and River Valley
It has always been praised by literati and Mo Ke
"Wuyi is not alone with the strange landscape,
More strange with tea production "
Wuyi Rock Tea has the reputation of "rock bone flower fragrance"
It is the best in Chinese oolong tea
Fame Chinese and foreign
Not only good mountains, good water and good tea
Shelf Ship Coffin, Academy Site
Cliff Stone Carvings, Gongguan Temple ...
These cultural relics exist in Wuyi Mountain Star Plasma
Witness the historical culture of Wuyishan
Development trajectory and context
Give Wuyi Mountain unique
spiritual style and humanistic value
The creation of heaven and earth, the wisdom of the ancients
The thoughts of the sages, the people's labor
Granny melted in Wuyi Natural Landscape
Let's meet with Wuyi Mountain together
"Wu Yi is full of beauty on earth, I would like to take a long wind, I will come again"
Follow the lens
We have gone through the magnificent and bright Taishan
Ascend the top on the Tianmen cloud ladder
I walked through the smart and mysterious Huangshan
Drawing poems between Qisong Strange Stone
I walked through the gentle and peaceful Emei Mountain
Listen to Sanskrit quietly in the clouds and mist
Walking through the lush Wuyi Mountain
Drives in the fragrance of tea rhyme
...
The beauty of mountains and rivers, talk together in ancient times
It is the Chinese people for decades for decades
The scientific innovation and protection practice of the double heritage land
Only created unprecedented achievements
Leave human memory on the earth
Make the world's treasures more glorious
Green Water Qingshan is Jinshan Yinshan
The story of nature and culture continues
Moutai's inheritance is still continuously writing
To continue the vigorous lifeline of China's excellent traditional culture
In order to live up to the green mountains, walk forward with green
Moutai has been running down, for a long time for merit
To inherit Huaxia civilization salary fire
Protect the contribution of national cultural heritage
Show the global oriental philosophy wisdom
Efforts to build a new pattern of development of harmonious coexistence of people and nature
Create a beautiful life of human beings
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