Guizhou Moutai announced 2023 Report: Highlights of performance，Market kinetic energy continues to gather

On the evening of April 2，Guizhou Moutai released an excellent expected annual financial report。Announcement shows，2023，Guizhou Moutai's main business indicators maintain double -digit growth，Continue leading the industry。Guizhou Moutai 2023 The total income of the industry was 150.560 billion yuan，increased by 18.04%year -on -year; the total profit was 103.663 billion yuan，increased by 18.2%year -on -year。It is reported，This is the first time that Moutai, Guizhou has reached revenue、Profit "Double 100 billion" target，Stable and advanced realization of the crossing cycle。

Performance growth will reach a new high and continue to increase dividends

Cash dividends have always been an important form for listed companies to achieve investor investment returns。Dividend amount is also an indicator of the scale and strength of listed companies，The attention of the capital market。October 20, 2023，The Securities Regulatory Commission refers to "Supervision Guide No. 3 -Cash Dividends of Listed Companies"，and "Guidelines for the Constitution of Listed Companies" Cash dividends related clauses were revised，Encourage the company to formulate a clear dividend policy in the charter，Clarify the target of cash dividends，Stable investor dividend expectations。

2023，Guizhou Moutai distributed 32.549 billion yuan of annual dividends and special dividends of 2401 billion yuan，A total of 56.55 billion yuan in dividends，Creating a new historical high，This amount occupies 75.67%of the net profit returned by 2023 in 2023。

Behind the big hand dividend，is the "confidence" of Moutai's own performance and the responsibility of the industry leader。Moutai as the industry benchmark，The continuous strengthening of dividends not only conveys the market's stable competitive strength、Strong operation of business ligament、Positive signals such as increasing level of company governance，It is also conducive to improving the sense of gain of shareholders，Enhance market appeal and market confidence，Cultivate long -term investment concepts of the capital market。At the same time，As a state -owned enterprise，Response the dividend requirements of the regulatory layer，Established a benchmark for the liquor listed company，Leading the high -quality development of the liquor market。

Breaking the 20 billion yuan series of wines become Moutai's new growth pole

2023，Moutai wine realizes operating income of 126.589 billion yuan，increased by 17.39%year -on -year; the series of wine achieved operating income of 20.63 billion yuan，increased by 29.43%year -on -year。The development speed of the Moutai sauce series wine is obvious to all，So far，Moutai series wine opens the "latter 20 billion" era，It has also become the 9th brand that reaches 20 billion in the liquor industry。

Financial report display，Moutai Wine 1935 quickly obtain a thousand yuan price band market share，Han sauce、Prince、welcome、Daqu and other series of wines also have a solid market foundation and growth potential。For Moutai，Moutai series wine has really become an important force for development，The pattern of two -wheel drive with Moutai，Build a high -quality brand cluster for sauce fragrant series。At the same time，series of wine supplement the Moutai price system，Very well met the needs of the consumer end，From the perspective of the development ability or the needs of the consumer side，The development potential of the Moutai series of wine as the second growth curve cannot be underestimated。

The foundation of production capacity lays the future development。2023 Moutai produced at about 57,200 tons of Moutai wine，and 56,800 tons in 2022 are basically the same，series of wine base wines of about 42,900 tons，increased by about 6400 tons from 2022。It is reported，Guizhou Moutai's inventory is mainly based on base wine、Raw materials、Production finished products, etc.，Due to the special production process requirements for long -term stored Moutai wine，Base wine is the main part of inventory。Healthy and orderly base wine production has grown into an important cornerstone and guarantee for Moutai's sustainable development，further release of Moutai wine and series of alcohol capacity，will better meet market demand，helps further consolidate Moutai’s leading position in the market，and provide a more solid guarantee for the company's long -term steady growth。

"I Moutai" influence increased the results of Moutai digital change.

In the tide of the digital economy，Digital transformation has become a "compulsory course" related to the sustainable development of enterprises。Moutai as a state -owned enterprise，The first practitioner and leader of the promotion of digital transformation，Continuously promoting digital transformation work to go deeply。

2023 i Maotai registered users exceed 53 million，Cumulative transaction value 22.374 billion yuan。Since 2023，Moutai revolves around "full matrix、Full scene、omnic channel "product life full cycle，Differentiated needs of consumers to consumers' differentiation of purchasing channels and consumer scenarios with rich products。Based on the new Moutai 1935，Rabbit Mao、Twenty -four solar terms cultural wine、New Han sauce and other products。other，Moutai's ultra -high -end products such as treasure Moutai、Zunpin Maotai, etc., also increased market promotion and building strength this year。

At the level of business benefits，I continued to upgrade and optimize the channel structure、Make up new retail shortcomings，Existing distribution channels with Moutai increases common prosperity，Created a new increase in user coverage，Help the company better control the market，Improve the overall profitability of the company; at the brand efficiency level，I Moutai effectively stimulated brand cultural marketing，Innovation push the zodiac、New products such as solar terms optimize the product structure，Meet the different needs of the market，provided strong support for the company's sustainable development。

Update development ideas with digital transformation，It is a positive exploration made by Moutai to create a "American era"。The "Moutai Plan" brought by the digital change of the liquor industry，has entered a new stage of quality upgrade，Its innovative results are prominent，Become a new engine for Moutai's high -quality development。

"Mountain Storage Pool" steady "Moutai Speed" is still continuing

Since 2023，Under the call of "will be carried out to the end"，Moutai's active marketing strategy has formed a unified pattern，laid a solid foundation for the development of Moutai。

Traditional channel sales remain stable，2023 wholesale channels achieved nearly 80 billion yuan in income。These data reflect the positive efforts of Guizhou Maotai expanding market infiltration on different products。Methods of sharing resources and collaborative marketing，Guizhou Moutai actively cooperate with various channel partners，The goal of comprehensively improving market coverage and sales performance，At the same time, the strong demand and wide recognition of Moutai and its diverse product lines in the market。

Moutai is undergoing an ecological reshaping and transformation。2023，is the first year of Moutai's large market ecology，Moutai plates to open barriers、Innovation innovation、Innovation innovation，Forms Moutai's powerful new productive forces，Continuous "full price band、All product form、Full packaging concept、All Industrial Chain "Product Matrix，also made the Moutai market layout move from "single" to "ecological type"。

From the third -generation Moutai wine specialty store of 1000+ home nation to 56 Moutai Pinzi Collection，From dozens of Moutai Cultural Experience Center to 200+ home Maotai sauce series wine culture experience center，There are also 6000+ home "Moutai Sauce Wanjia Sharing" theme terminal ，Guizhou Maotai has used "beauty" as the keyword in recent years，Focus on creating a window for Moutai brand、Position to experience Moutai culture、Dynasties to serve the majority of consumers，Forming a new driving force leading Moutai's high -quality "American era"。It is king at the terminal、Digitalization、Under the guidance of strategies such as internationalization，2024 Moutai marketization reform continues to advance，Moutai, the 100 billion giant wheel is moving forward to "world -class enterprises" and "world -class brands"。