In the deep transition period of the liquor industry in 2023，Guizhou Moutai total operating income、Total profit realizes "Double billion" for the first time，Refresh the historical record again with continuous high growth。
In the liquor industry, it is still in the depth transition period 2023，The growth of Moutai in Guizhou is still continuing。
On the evening of April 2，Guizhou Moutai's latest financial report display，The company realizes total operating income of 150.560 billion yuan，increased by 18.04%year -on -year，Total profit of 103.663 billion yuan，increased by 18.20%year -on -year，Reach revenue for the first time、Profit "Double 100 billion" target。
18.04%annual operating income increase increase，It also created a new high for nearly 5 years since 2019.，Total operating income compared to 2018。other，Guizhou Moutai 2023 Basically earning 59.49 yuan/share，Cash dividends have been distributed 56.550 billion yuan。
During the depth transition period of the industry，Revenue and profitability is the fundamental of the corporate crossing cycle。As a leader in the liquor industry，Guizhou Moutai's continuous high growth reflects the growth of the industry's market.，There are also companies in product innovation、Market -oriented Reform、series of wine height growth、Brand creation、Internationalization and other efforts，Especially to cultivate new channels through I Moutai、Rich new business，Double revenue increase，Accelerate the integration of channel integration ecology，Development toughness further appears。
What did Moutai in Guizhou do right?
High growth for 3 consecutive years, revenue profit first "Double billion"
Look at the latest financial report data，Guizhou Moutai Total Revenue、The total profit increases more than the preview data released on December 29, 2023，Once again to complete 15%annual goals。
1,50.56 billion yuan of total revenue、1,03.663 billion yuan in profit，This is the first revenue profit of Moutai, Guizhou, "Double 100 billion"。In fact, Moutai Group announced the group's revenue of 164.48 billion yuan in January this year、Total profits are 108.35 billion yuan to achieve "Double Billion" after "Double Billion"，The industry has been speculated，The "Double 100 billion" of the joint -stock company is also close at hand。
15.10%from 2019、10.29%in 2020、11.71%in 2021、2022 16.53%，18.04%in 2023，It can be seen that the total revenue of Moutai in Guizhou has reached a new high for nearly 5 years，Compared to 77.199 billion yuan in 2018, it was closer to it，It is also 5 times the revenue of 31071 billion yuan in 2013。
Especially after the first revenue of more than 100 billion yuan in 2021，100 billion Moutai has maintained high growth for 3 consecutive years，In the background of slowing economic growth，Premature transformation period of the liquor industry，Guizhou Moutai exceeds the high -speed growth of the preview，Continue to accelerate in the volume of over 100 billion，Special is not easy，Let the industry see the potential of "cycle cross" in the liquor industry。
This is consistent with the views mentioned in the Chinese sauce industry and market-related observations in 2023-2024。Report thinks，The sauce industry is still a strategic opportunity for my country's liquor industry，It will still have good growth in the next 20 years，Moutai is the "Accelerator and Stabilizer" of the sauce industry，Maintaining double -digit revenue and profit growth in the next ten years is still a high probability event，It will lead to further rapid growth in the sauce industry and sauce market。
The series of wines broke the 20 billion mark, and the pre -collection will be kept high
At the recent "Moutai Biography" conference，Financial writer Wu Xiaobo analyzes Moutai's successful cheats，"Super Single Focus Focus" has become one of his "six methods" he summarizes。He thinks，Moutai is the liquor of China's first echelon，And the annual revenue of this single product exceeds 100 billion yuan，There are three similar "super single products" in the world，Coca -Cola、Pepsi and Apple mobile phone，But Moutai wine is very different from them in terms of product characteristics。
The steadyness of the Moutai wine in the super single，It is the key to maintaining double -digit growth for many years in Moutai in Guizhou。Look from the financial report，2023 Moutai wine revenue 1,26.589 billion yuan，increased 17.39%，It has sold more than 100 billion yuan for two consecutive years for two consecutive years。
From the perspective of Huading Securities，Except for the factory price of 20%of the Flying Moutai wine in November 2023，Old、Boutique、Zodiac、Twenty -fourth solar terms cultural products and other non -standard products have also continued to contribute to the growth of Moutai's revenue。
other，Guizhou Moutai Innovation launched "+Moutai Products"，Although the sales volume is not large，It is also actively layout to expand the new track of younger chemicals。
Insiders in the industry when analyzing Moutai's growth，It is believed that the outbreak of the series of wine has shown a better momentum。
Financial report data show，Moutai sauce series wine 2023 revenue 20.63 billion yuan，Breakthrough of 20 billion yuan for the first time，An important growth pole of Moutai, Guizhou，This is also the goal set by the Moutai sauce series at the beginning of the year。Where，Moutai achieved sales over 11 billion yuan in 1935，Precise Card 1,000 yuan price band，Become a 10 billion -level single product IP in the liquor industry，Support and pull the liquor industry for thousands of yuan price band，Drive the series of winemaking rates on the chamber of wine continues to rise、Strong profitability。
The growth trend of Moutai and series of wine can also be reflected from the pre -collection in the financial report。At the end of 2023, Guizhou Maotai's pre -collection account was 15.948 billion yuan，12.821 billion yuan from the end of the third quarter，increased 24.39%。It is 5.32 times of 3 billion in 2013，also increased by 2.208 billion yuan from 13.740 billion yuan in 2019。
Yu Liquor，The pre -collection account is known as the "storage pool"，Growth of the pre -collection of Moutai in Guizhou，Not only bring sufficient cash flow，It also reflects the dealer's firm confidence in Moutai's product sales，Show the powerful market competitiveness of all products of Moutai。
Guizhou Moutai's future development and output support。Moutai wine "14th Five -Year Plan" technical reform construction project is being promoted，After completion, the actual production capacity of Moutai wine can be added about 19,800 tons/year，wine storage capacity is about 84,700 tons。
2023 Moutai sauce series wine output reached 42,900 tons，increased by 0.78 tons from 35,100 tons in 2022，Further consolidate the foundation of Moutai sauce fragrant series into the "post -20 billion era" development。
I Moutai contributes the "new track" increment，Channel terminal ecology more diversion
From the latest financial report，I Moutai achieved sales revenue of 22.374 billion yuan in 2023，10.491 billion yuan from 11.883 billion yuan in 2022，increased 88.29%，The advantage of expanding the new track is obvious，Continue to make more increase for the company's profit。
Only watch from the camp，I Moutai's income volume has exceeded the sauce fragrant series wine income，Even in more than 5,000 A -share listed companies, at least 10%。More importantly，More and more young people become users of I Moutai。
New data show，I Moutai users have exceeded 65 million，Recently, the daily living households have reached 7 million，Become a phenomenal digital marketing platform，Demonstrate Moutai's powerful potential energy in the Chinese consumer market。
Current，I Moutai is constantly layout around terminal construction，closely link with the store，Dual gains that reach terminal drainage and brand cognitive cultivation。
Thinking in the industry，I Moutai helps Guizhou Moutai breaks down，Cultivate new channels、Expand the new track，Not only bring huge traffic blessing to Moutai series products，Also with self -employment、Group purchase、E -commerce、Commercial Super、Social dealers together，Rich channel terminal diversified ecology，Maximum capabilities that make various channels resist risks and the ability to create value。
Cash flow charging, big hand dividends and reached a new high
growth of revenue and profit，I have accumulated abundant cash flow for Moutai, Guizhou。Guizhou Moutai 2023 Financial Report Display，The cash flow of business activities reached 66.593 billion yuan，Reflected the company's stable profitability，It also provides support for dividends。
For Guizhou Maotai for many years, ranking first in the A -share market value，Wu Xiaobo once proposed that "investors have achieved a high market value of Moutai in Guizhou"。This is why Moutai, Guizhou has always insisted on cash dividends since its listing，True Gold Silver Back to investors with "big pen"。
The latest financial report display，Guizhou Maotai Basic earnings per share in 2023 59.49 yuan/share，The annual dividend of 32.549 billion yuan was implemented in 2023、Special dividend 2401 billion yuan，A total of 56.550 billion yuan is divided，Dividend amount accounted for 75.67%of the net profit of mother -in -law in 2023，The amount of dividend increases by about 1.8 billion yuan compared with the previous year，Create a new high in history。
Wind data display，Since listing from 2001 to September 2023，The cumulative net profit realized by Moutai in Guizhou reached 423.788 billion yuan，Cumulative cash dividends distributed 232.654 billion yuan。
Some media pointed out，Whether it is accumulated net profit or dividend amount，Guizhou Moutai Judging the first place in the industry，Use actual performance to prove that the company has the ability to continue to create more returns for shareholders。
It is worth mentioning is，Guizhou Moutai has continuously accelerated the creation of the "first power" strategic landing。This can be reflected in the growth of R & D investment。2023 Guizhou Maotai R & D R & D investment 622 million yuan，A year -on -year increase of 11.19%。
2023 Moutai financial report display，The annual target of 2024 is still 15%，Preparations。At the recent public meeting，Moutai senior management clearly indicates，It will be used as a head、Seeking steadily，Strengthen "terminal as king"，Create New Year's Day Spring Festival、Qingming Dragon Boat Festival、Mid -Autumn Festival National Day IP，Create the "Moutai in the festival" culture big IP，Gathering to promote high -quality development、Modernization，Comprehensive deployment of international market，Promoting the effective improvement of the economy and the reasonable growth of the amount。
According to brokers and industry media surveys，From the recent market response，Moutai wine needs steadily，Flying Moutai is strong，Sauce fragrant series of wine cost -effective、Strong demand，Moutai family products gradually come out，Group a game of chess accelerated、Realizing marketing collaboration，The market pattern is transformed from "San" to "Combining"，High brand promotion frequency、S three -dimensional，High -quality marketing work completes the door opening。
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