2024 "Starlight Transmission" program started，Focus on left -behind and mobile children

April 23，When the 29th World Reading Day arrives，Jingdong Public Welfare Project- The "Starlight Transmission" plan will be sailed again，Continue to help improve the reading conditions of rural children。This year's project will focus on the group of left -behind and mobile children，is providing them with rich、At the same time of high -quality books，Efforts to create a good reading environment，better meet the needs of children's reading。

(Note: The background of the poster is generated by the Jingdong Yan Rhino Model)

"Starlight Transmission" plan sponsor、Ms. Zhang Zetian, Honorary Chairman of the Jingdong Public Welfare Foundation, said，Each child is a baby at home，Especially for those left -behind hometown，or rural children who follow their parents，Their growing road requires we all of our care and help。Books are bridges to the broad world，The key to opening the mind。JD.com initiated the original intention of the "Starlight Transmission" plan，I just want to send these rural children a variety of good books，Create a warmth for them、Reading environment full of books。We hope，These books can become a solid partner on their growth，Help them see more places，Light the desire for knowledge，Experience the infinite fun brought by reading and the power of life。

"Starlight Transmission" plan has been launched since last year，I have successfully donated nearly 70,000 books to more than 100 primary schools。This plan this year is based on deeper and practical，Jingdong Public Welfare、Tianqiang Charity Fund and Beijing Leyn Charity Foundation、China News Agency rescue foundation、Jingdong Retail、Jingdong Logistics、Jingdong Health、JD Insurance and other partners，While raising donations of extra -curricular books for children，Pay more energy to pay more attention to improve the actual results of children's reading，Plan to go deep into at least 10 primary schools to build a reading service system with the "reading plan" and "learning package" as the core，Books corner、Organization reading and sharing meeting and other activities，Create a warm reading environment，Provide children with more accurate and in -depth reading services，True this care in implementation。

This year's "Starlight Transmission" program will also focus on the mental health of left -behind and mobile children，"Reading Travel" module through specially designed，Mobilize social public welfare forces，Carrying out reading research activities，Exchange and sharing of high -quality resources in urban and rural areas，Let students truly understand the current situation of urban and rural areas during the study、Cultural History，Stimulate the Spirit of Exploration，Promoting the comprehensive development of morality, intellectual and physical。

For a year，The "Starlight Transmission" plan has received positive responses from all walks of life。Through the connected platform of JD.com，A total of over 10,000 JD love users donated books and love materials; the platform relies on JD.com's supply chain infrastructure and ability，"One -click donation with its first creation、Direct delivery of materials，Make sure that every love can accurately deliver them in the hands of children who need help。

，Jingdong actively devoted to social public welfare，The founder of JD.com、Mr. Liu Qiangdong, Chairman of the Board of Directors, has always maintained a strong enthusiasm for rural public welfare。At the beginning of it in 2003，Jingdong funded elementary school students in Jingle County, Shanxi Province，Since then，This concern to rural children has continued to this day。JD Believe，Whether it is a city or a village，Every child has the opportunity to chase dreams，And a good book，It may be where they dream of sailing; with the continuous deepening of the "Starlight Transmission" plan，It will open up vision for more rural children、Looking at the starry sky to build a broader learning and growth platform，Each love is converted into a solid step on the road of children's growth。