On the evening of April 24,Hisense Home Appliances(SZ 000921，HK 00921) Announce the performance report of the first quarter of 2024。In the first quarter，Hisense Home AppliancesRealizing operating income of 23.486 billion yuan，increased by 20.87%year -on -year; net profit attributable to mother was 981 million yuan，increased by 59.48%year -on -year; the net profit of the deduction was 838 million yuan，increased by 60.89%year -on -year。
During the reporting period，The company continues to improve the long -term mechanism，Improve organizational efficiency。Adhere to user -centric，Around the product、Three main lines of customers and users deepen digital transformation，Continue to consolidate digital research and development、Marketing and operation capabilities。
Hardcore technology builds the product base profitability continuously
According to the "2023 China Home Appliance Industry Report" based on the National Household Appliance Industry Information Center，2023 domestic market appliance retail sales of 773.6 billion yuan，increased by 1.7%year -on -year; exports，According to the data of the General Administration of Customs，The export value of home appliances throughout the year is 617.4 billion yuan，increased by 9.9%year -on -year。
In the increasingly fierce market competition,Hisense Home Appliancesfirmly promoting the globalization strategy，Adhere to long -term ability construction，Accelerate digital transformation，Develop a green low -carbon industry，User -centered，Constantly upgrade scenes and full -link operations，Breakthrough of performance。
Excellent performance is inseparable from the support of technical strength,Hisense Home AppliancesAlways adhere to the core concept of "technical enterprise"，This year，Company released 5G+Honor Homer series products，It is equipped with an innovative "Thinkair Active All -Healthy Air Solution"，Active management of air，Further meet the user's personalized needs。
Hisense Air Conditioning and Tsinghua University、The "Research and Industrialization and Industrialization of Smart, temperature, humidity control multi -scenario -free technology" jointly developed by Zhejiang University，Won the first prize of the Science and Technology Award of the China Light Industry Federation。
Hisense Home AppliancesCreation industry precedent，Use biological base materials to replace petroleum base materials to make refrigerator high -strength structural parts，At the same time, increase the application ratio of recycled materials，The proportion of regeneration materials for the whole machine is as high as 27%，Related technology is reviewed by the Achievement Expert of the China Light Industry Federation，Technical level identification as "international leader"。
Research on fresh -keeping technology in the refrigerator，Hisense Refrigerator、The "Research and Development and Application and Application and Application of Fresh Storage of Fresh Storage of Fresh Storage of Fresh Storage of Fresh Storage" jointly declared by the China Household Electric Research Institute，Won the second prize of the Science and Technology Progress of the China Light Industry Federation。
Maintaining high -speed growth in the full category to keep the market status continuously consolidated
According toGuoxin SecuritiesRecently releasedResearch ReportShow，In the first quarter of this year，my country's home appliances domestic sales continue to restore the situation，Export -selling prosperity is higher。
Hisense Central Air Conditioning in China has always maintained an industry leader in the domestic multi -online market.，Personalization、Integrated air solutionHisense Home AppliancesWalking at the front end of the industry，Successful launch of the full -house full -sensation air custom system 2.0，Implementation of air conditioning、Di warm、Fresh wind、dehumidification、Moisturizing Integration;，Features around the villa house、Emotional requirements、Emotional requirements，Based on global user big data models，Create a full -space product solution，Promote the villa people's residence experience and upgrade。
According to the monitoring data of the new air -conditioning market under the Ovi Cloud Network Line，The first quarter of 2024，Hisense Xinfeng Air Conditioning share stable in the industry TOP2，Hisense Xinfeng Air Conditioning C310 is the first in the industry in the new wind cabinet segment market segment; Kelon Sleep air -conditioning new product small ear saving model LT first sells，Cumulative sales of over 10,000 sets。
In the field of refrigerators，Rongsheng 506 Double PRO Flating the refrigerator in the first quarter of offline sales continued to lead，From July 2023，This refrigerator has ranked at the top of the market for 9 consecutive months，Become a "phenomenon -level" product leading the trend，Won the 2024 "Aipland Golden Merk Award"。other，Hisense Refrigerator launched the "Refrigerator more than the best than the low oxygen environment than the snow mountain" -Hisense Bright 509 Vacuum Cube Pro full refrigerator，Hisense Bright 600 Veteoming Counterfeit Full Refrigerator won the 2024 "Eapland Excellent Product Award"。
washing machine section，Hisense washing machine sales increased by 70.4%year -on -year。According to the data of Ovi Cloud Network，Hisense washing machine offline share hit a new high，increased by 3.43 points year -on -year。The ranking of the single item is excellent，Among them, the living water washing L3 washing and drying all broke the history，Become an industry TOP2; L3、m36h、L5 Three Star Products Three Star Products Langpan Industry TOP20 at the same time; in addition，Hisense washing machine won the "Good Design" Award for China Home Appliances Design Research Institute。
Hisense Kitchen Appliances increased by 75%year -on -year in the first quarter，Exit increases by 202%year -on -year，Hisense dishwasher innovation launched UVC waterway sterilization technology and dual satellite spray arm local strengthening patented technology。
Sports marketing results show the expansion of global brand influence
On the basis of consolidating the core competitiveness of the product,Hisense Home AppliancesAlso actively explore multiple marketing methods，Resonate with consumers，Further enhance the brand awareness and reputation，Promote the continuous upgrade of brand value。
WithHisense Home AppliancesThe continuous advancement of internationalization strategy，Brand overseas popularity and influence continues to increase。Hisense sponsored the 2016 European Cup、2018 World Cup、2020 European Cup、2022 World Cup and other world top sports events，Once again becoming the Global Official Partner of the European Cup in Germany in 2024。Continuously adding sports marketing，With the help of international top sports events, it has further enhanced Hisense's brand influence and cognition in the international market。
March 14，2024 China Home Appliances and Consumer Electronics Expo (AWE)，Hisense announced that it has become the official partner of the KPL King Glory Professional League and the Chongqing Wolf Team King Glory Division，At the same time，launched the "God of War" that is the most suitable for game scenes is home appliance，Provide more e -sports display equipment for more e -sports enthusiasts、Fresh air -increased air conditioner perceived by automatic environmental perception，Create a perfect entertainment and life experience。
other，Hisense Air Conditioner jointly released the "God of War Series" new wind god "Hisense Frozen Air Conditioning Bar X5"，and work with Xinhua News Agency to host Hisense Frozen Air Conditioning Aerxona Bar X5 online conference，Star Experience Officer Li Ai and Promotion Ambassador Chen Meng through his own experience to verify the excellent performance of the product。Hisense washing machine breaks the young Z generation，Through the entire media matrix，PerformOnline and offlineWide spread and interaction，Improve consumer cognition of products and brands。Hisense Refrigerator vigorously expands the brand's self -operated matrix number，Innovation live broadcast and content marketing method。2023，Douyin、New channels such as fast hands increased by 151%year -on -year。
PracticeESGSocial Welfare High -Value Return Investors
Hisense Home AppliancesActively respond to the national dual carbon strategy，Continue to practice green change。Hisense M3 series products，With excellent quality, it became the industry's first commercial multi -link to obtain military regulation certification，Established a benchmark for the green development of the industry。The company's ECO-B smart building mobile phone APP，reduces the operating cost of the building by 20%，With counting wisdom technology, the energy consumption of building energy consumption "to zero"。
Social responsibility，February this year、March，Hisense Refrigerator · Yuchen assistant to Chongqing Fengdu County、Sichuan Mianyang Beichuan Qiang Autonomous County for caring public welfare activities，Campaign through "Love Football Entering Campus" and computer and electrical book donations，Open the door for children in the mountains。Hisense refrigerator special commitment，Selling a sea letter vacuum refrigerator for every sale，will help public welfare 10 yuan。
At the same time，The company has always put investors' return and social responsibility in important positions。For the past ten years，The company has accumulated a total of about 3.6 billion yuan to small and medium shareholders，It reflects the long -term commitment and return of shareholders，Fully responded to the "Opinions on Strengthening the Supervision of Listed Companies (Trial)" issued by the CSRC、Requirements to increase the weight of dividends。
This year，Under the guidance of the new round of consumer goods with the old policy，The home appliance industry will further obtain high quality、Green Environmental Protection -oriented Development Space，Realize new growth。Hisense Home Applianceswill continue to adhere to long -termism、"Technology Enterprise" corporate philosophy，User -centered，Drive product innovation research and development，Comprehensively promote the high -quality development of the enterprise。
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