Wuliangye: Xiangpiao Wanli "Hemei Road" deeply cultivates the internationalization of liquor

Xinghe Trees Timmed，Wanli Xiang Cong。April 17th-26th，Wuliangye spans nearly 20,000 kilometers，From the splendid spring days from the northern hemisphere to the fruitful golden autumn，Yibin from the "First Castle of the Yangtze River"，to New Zealand in "Hometown of Changbai Cloud"、"Country of the End of the World" Chile、"Football Kingdom" Brazil，Witness Sichuan Hang from Chengdu to Auckland's reunion ceremony，Map of the Sichuan Provincial Love Promotion Meeting，Kaishu "He and the United States Global" New Zealand Auckland Station、Chile San Diego Station、Brazil St. Paul Station、Rio de Janeiro Station、Hong Kong Station, China，Open a multicultural exchange journey of "living with the United States"。

During the Hong Kong Station，Wuliangye as a "platinum -level partner" and "Exclusive Chinese Liquor Partner"，Wonderful debut in 2024 APEC Industry and Commerce Leaders Summit Summit Forum and Global Promotion Conference，In -depth participation in the APEC China Industry and Commerce Council Hong Kong Forum as a "strategic partner"，Successfully released "APEC & Wuliangye Union Memorial Gift Box"。

Wuliangye as a typical representative of the national brand and industry leading enterprise，Take wine as a matchmaker，Cross Shanhai，A cultural mutual learning in series、People's Heart Date、"Hemei Road" with win -win cooperation，Continuous writing a new chapter in internationalization of Chinese liquor。

Cross -Shan and Sea "Great Powerful Fragrance" blooms worldwide

April 17, local time，After four years，Sichuan Airlines passenger plane once again sail from Chengdu，Flying to Auckland Airport, New Zealand，Opening the prelude to this cultural exchange journey。

Wuliangye as a Sichuan cultural business card，Together with Sichuan Airlines，Carefully prepared the connotation of Wuliangye and American connotation for passengers at a height of 10,000 meters、Sichuan Bashu style、The exquisite gift of Chinese cultural heritage，Become the beautiful scenery of this resumed flight。

The picture shows the beautiful gifts on the New Zealand flight from Sichuan Airlines to New Zealand flights

This year is the 10th anniversary of the establishment of a comprehensive strategic partnership in China and Singapore.，The Sichuan Provincial People's Government starts with New Zealand，In Oceania、Many countries and cities in South America carry out provincial promotion meeting，Show the world to show new opportunities for development in Sichuan、Open new image to the outside world、Practical cooperation new prospects。Wuliangye deeply integrates into the Sichuan Provincial Love Promotion Conference，In Auckland, New Zealand、Chile San Diego、Brazil St. Paul and Rio de Janeiro wonderful appearance，Show the unique charm of Chinese liquor and the distant heritage of Chinese culture，Create economic and trade cooperation、Friendship Bridge of Cultural Exchange。

Panda、Embroidery、oil paper umbrella、Tea Art、Sichuan specialty products such as Wuliangye Wine，Sichuan opera change face、Sichuan folk song and Chilean dance Quica dance、Brazilian folk song romantic collision，Diversity of multinational culture，Deepen the charm of international friends to China、Sichuan Impression、Similar perception of beautiful style。

At the Photo Exhibition in Sichuan Province，Wuliangye is focused on promotion as representatives of Sichuan characteristic and advantageous industries，Show historical and cultural heritage、The quality management system of the entire process of traceability、Green Low Carbon Practice and other industries leading the leading development results，Get the affirmation and recognition of the guests at the scene。

The picture shows the Wuliangye bartending display area

In the elaborate bartending display area，Classic Wuliangye、Wuliangye · Yuan Ding Jing Sheng、Wuliangye · Ziqi East、Panda -shaped Wuliangye Wine、"Pentanoni" cocktails and other products collectively debut，Interpretation of the rich taste of Wuliangye、Excellent quality and tolerance。

This year is also the 50th anniversary of the establishment of diplomatic relations between China and Pakistan，Wuliangye said at the participation of China (Sichuan) -Brazil's economic and trade promotion exchange meeting，Wuliangye has been committed to promoting Chinese liquor to the world，Share the fragrance of wine with the world、The sweetness of life，I hope to set up a bridge that the people of the two peoples are connected with the five grains wine racks，Help China and Pakistan to learn from each other、and the United States and the Communist Party。

"Xiang" meets the world's help and the United States Communist Party

Culture is colorful due to communication，Rich due to mutual learning。Liquor is an important carrier of the excellent traditional culture of China，Wuliangye Innovation Create the "Harmony Global" multinational cultural exchange activity，Culture、Art、Fashion and other diversified forms，Create "Harmony Common Life、The new expression of the East and West Culture of the Eastern and Western Eastern and Western Culture，Cultural exchanges beyond the gap between civilization，Cultural mutual learning to help people's heart blind date。

Following the first stop of the "Wuliangye and the United States Global" in 2023 after successfully held in Paris, France，This year，Come to Auckland and Chile in New Zealand、Brazil，show the unique charm of Chinese liquor and Chinese culture to the world，International expression of exploration and the concept of beauty，Interpretation of the symbiosis of diverse civilization。

The picture shows the chairman of Wuliangye Group (shares) Zeng Qin, Zeng Qin, delivered a speech at the "Harbin Global" Chile

"Wuliangye is the first solid distilled wine brewed in the world with five kinds of grain，formed ‘Harmony、The unique style of just right，Not only the materialization presentation of the Chinese 'harmony' '' Chinese beauty '，It is also the beauty of the world、The perfect manifestation of symbiotic symbiosis。"The chairman of Wuliangye Group (shares) company Zeng Qin said，and beauty，is the cultural proposition of Wuliangye、Value orientation、Spiritual identification，It is also the biggest number of equivalences to promote different civilizations and exchanges。Wuliangye is willing to use the history of wine、World Language Language that spans national borders，Explore more innovative expression of global historical and cultural mutual appreciation，Create more meetings with beauty、Makeup points more and beautiful stories、Condense more and beautiful friendship。

Wine without borders。At the scene of the "Huan and the United States" event at Wuliangye，Wuliangye has realized China and Auckland、Chile's wine and cultural elements collision and fusion。Auckland Station event site，New Zealand professional bartender has developed two models that retain Wuliangye's unique flavor，New products with local characteristics of New Zealand，Attracting guests at the scene stopped for tasting。New Zealand Employer and Chief Executive Officer of the Manufacturers Association Obeli said: "Wuliangye is a very beautiful liquor，Looking forward to a deeper understanding of Wuliangye。”

At the scene of the event at Chile Station，The famous Visual artist Marwa Wanpulery, a famous Visual artist in Chile, shared her grandfather Jose Wanpu Lerry and China to cross time and space.。At the same time，Wuliangye and Malva Wanpu Lerry cooperated with the concept of "Wuliangye · Zhongzhizhi and Mei" limited gift box concept was officially released。The gift box is inspired by "Hao Hao Yangtze River"，Essence of good blessings that are endless like the friendship of Zhongzhi as the river。

Wuliangye through the internationalized IP，Time and space，Go to China in both directions of wine and culture，Pass to the world to pass China and beauty forces。

"Chain" to move global contribution industrial power

Current，The change of the world、Changes in the era、History changes are unfolding in an unprecedented way，Deeply changes in the development pattern of the world industry。How to create stability、Resilience industrial chain supply chain system，Promote the opening of global economic and trade open cooperation，Become a common topic faced by people around the world。Wuliangye participated in a series of activities under the APEC framework for six consecutive years，In -depth inspection of the Oceania、South America Market，Help Chinese traditional industries integrate into the global industrial chain、Value Chain，Contribute wisdom to global economic and trade cooperation。

The picture shows Vice Chairman of Wuliangye Co., Ltd.、General Manager Jiang Wenge participated in the APEC China Business Council Hong Kong Forum

Vice Chairman of Wuliangye Co., Ltd.、General Manager Jiang Wenge said when he participated in the APEC China Industry and Commerce Council Hong Kong Forum，To give full play to the professional advantages and resource endowment advantages of different subjects，Make cakes through common cakes、Share cake，Establish a close partnership，Forms a stronger innovation、higher added value、More secure and reliable supply chain network。

As a pioneer of "going out" as Chinese liquor，Wuliangye grasped the "Belt and Road"、Historical opportunities to build a new development pattern of "dual -cycle"，Accelerate the international layout，In Asia Pacific、Europe、Establishing International Marketing Center，In Tokyo, Japan、Wuliangye big restaurant is set up in Hong Kong and other places in Hong Kong, China，International Standards for Beef、Docking international needs，Actively explore new paths for foreign exchange and cooperation、New mode，Improve the global supply chain collaborative ability and resource allocation ability。

During this "He US Global" event，Wuliangye carried out in -depth research on the wine markets in various places: in Oceania，Examine Glengarry Wines、LIQUORAND wine shops and other typical alcohol stores，Signed a dealer's authorization agreement with New Zealand Baijiu International Co., Ltd.; in Chile，Go to all kinds of alcohol stores to learn about wine exhibitions、Consumption，The largest imported wholesaler with the local area、Multi -category drinks and beverage group COMPAñía CERVECERías Unidas SA (CCU) Group in -depth exchanges; in Hong Kong, China，For Wuliangye specialty store、Zhongli City Store、Watson ’s wine shop and other sales outlets for research。By understanding the business rules of spiritual wines around the world、Channel sales、Consumption habits、Consumption habits，Wuliangye actively explores the effective ways of Chinese liquor and wine culture into the local consumer life。

Looking forward to the future，Relevant person in charge of Wuliangye said，Wuliangye will continue to strengthen the pace of "going global"，Deepen the international layout，Talk，Innovative international business model、Drinking scene、Consumption method，Promote Chinese liquor to the global industrial chain、Value Chain high -end moving forward，Writing a new chapter in internationalization。