Guizhou Moutai realized "opening the door" in the first quarter of 2024，Single -quarter total revenue、Total profit hit a new high

4On the evening of the 26th,，Guizhou Moutai (600519) released the first quarter report of 2024。2024Q1 Company realized total operating income of 46.485 billion yuan，increased by 18.04%year -on -year; the total profit realized 33.174 billion yuan，increased by 15.59%year -on -year; net profit attributable to mother was 24.065 billion yuan， increased by 15.73%year -on -year。The first single -quarter total revenue exceeded 46 billion yuan、Gets with a total profit of over 33 billion yuan，Refresh history。

According to previous annual reports，Guizhou Moutai 2024 The total income growth rate of the industry is 15%，From this point of view，The successful start of 2024 in the first quarter。

Double -digit growth, accelerate the new growth polar steam

In 2024, the main line with the "Consumption Promotion Year"，Various policies and measures to promote consumption have been introduced one after another，To boost consumer confidence、Pulling the development of the liquor industry、Stable consumption recovery has played an important supporting role。Guizhou Moutai achieved annual revenue for the first time、Main business data display in the first quarter after the profit "Double 100 Billion"，Its revenue and profits still maintain double -digit growth，18.04%and 15.59%, respectively，Comprehensive growth exceeding 15%of the growth goals at the beginning of the year，Stable realization of the opening of the door of 2024，It shows its strong brand strength，I also gave confidence to complete the goal throughout the year。

In view of the pivotal volume of Moutai, Guizhou，and the current liquor industry is facing a complex and changeable environment，It is not easy to maintain steady growth。From the perspective of the product line，Moutai Wine、series of wines to achieve 39.7 billion yuan in revenue、5.9 billion yuan，year -on -year growth was 17.7%、18%，Series of Stable State Stations Second Growth Extreme。Moutai wine, which dominates the high -end liquor market，It is still a series of wines that undertake Moutai wine overflowing price band，All achieved significant income growth。

Especially the second growth pole of Moutai, Guizhou，In the first quarter, revenue achieved 5.9 billion yuan，The annual performance of the Moutai sauce series wine reached "Strong Insurance"，It also plays an important role in promoting the growth of the company's overall revenue，enhanced the company's influence and market share of the company's sub -high -end price band。

Cash flow is rich, boost confidence in the liquor industry

Thanks to revenue and profit growth surpassing the target，Guizhou Moutai's cash balance in the first quarter reached 158.769 billion yuan。Operating cash flow，Not only can it meet the needs of enterprise investment，and provide a solid foundation for future development。

From the perspective of the financial report，Guizhou Moutai still has a strong cash flow ability and self -hematopoietic function。This also proves from the side that Moutai products are selling well at the market level，Supply and marketing two prosperous。

With the digital transformation process of the liquor industry entered a high -speed development stage，Guizhou Moutai explores a new path in channel changes，Seeing new opportunities for development，Become the "Digital Age Pioneer" of the traditional Chinese liquor。I Moutai as a weapon for its supply and marketing transformation，Realizing the tax income of 5.342 billion yuan in the first quarter of alcohol，Not only becoming the core marketing core of Moutai, Guizhou，Further deepen the company's moat，Help brand youthful，Win the trust of consumers，further promoted the growth of sales and cash flow。

In addition，Guizhou Moutai conforms to the big trend of liquor to the sea，Strengthen cooperation and exchange with the international market，Opening an international road with Moutai characteristics。This enables Moutai to get wider sales channels and more opportunities globally，It brought more cash flow sources to the company，The potential growth space in the future is broad。

Guizhou Maotai as a leading company in China's liquor industry，Its good financial situation and cash flow situation also reflects the prosperity and development of the entire industry，It will continue to boost the development confidence of the entire liquor industry。

The storage pool is stable, and the stronger brand potential energy is released

Financial report display，As of the end of March，Pre -receipts accounts of Moutai in Guizhou reached 10.669 billion yuan。This indicator is usually considered to be a reservoir for the performance of wine companies，Represents the willingness of the dealer to make money to the enterprise。Growth of pre -collection accounts，Explain that dealers' willingness to make money is still rising，It also reflects the dealer's firm confidence in Moutai's product sales，and the powerful market competitiveness of all Moutai products。

As a leading company in the Chinese wine industry，Guizhou Moutai knows the importance of channels。Display of the first quarter report，Direct sales channels realize revenue 19.3 billion yuan，Wholesale channels realize revenue of 26.3 billion yuan，Basically reached a dynamic balance。

In order to make the value of different channels give full play to，Especially for the social dealer system to provide a strong channel for the promotion of the series of wine。The proportion of channels through dynamic adjustment，Both can strengthen the company's income and profits，It can also be effective to deal with risks。

In addition，Moutai proposed a comprehensive touch -up consumer terminal、Establish a strategic goal of the diverse ecosystem of collaborative complementary terminal ecosystems。According to statistics，Moutai has established more than 200 Moutai sauce wine experience centers nationwide、More than 1,000 third -generation specialty stores and nearly 6,000 Maotai sauce theme terminals。In addition，Moutai also launched products such as "Dragon Mao", "Sanhua Feitian" and "巽"，and carried out a series of product push activities，Further push up the ton price of non -standard products。High -end wine as a series of wine，Moutai 1935 layout at a thousand yuan price，Continue to carry out cultural activities such as "searching China"，Improve market influence，Other series of wines are constantly working on the terminal。

You can be sure of，Moutai is better understanding market demand and consumer preferences，Timely adjust product strategy and marketing means，Stable market price，Moutai provides strong support for Moutai in the fierce market。

With consumption recovery，Baijiu consumer scene will be expanded，Guizhou Maotai has achieved the certainty or further enhancement of performance goals this year。