Jingdong United 20 provinces and cities、over 100 brands start the home appliances home renewal alliance

April 26，JD.com and Midea、Gree、Haier、Hisense、TCL、Jiuyang、Xilinmen、Jiu Mu and other over 100 home appliance home brands jointly set up the "Jingdong Home Appliances Home Furnishing New Alliance"，will be successfully changed in the country with old subsidies，Provide consumers with cheaper products and better services。

In addition，Jingdong will also be in service capabilities、Brand support、Marketing solution、Industrial Chain、omni -channel、Category cooperation and 6 aspects，Realize a comprehensive upgrade，Enhance service capabilities、Optimized service quality，In a new round of large -scale equipment updates and consumer goods in the wave of new changes，Give full play to corporate value。

Under the call of "Promoting Consumer Products with the Old Change of the New Action Plan"，Consumer goods in provinces and cities have been launched with old -fashioned implementation plans，A series of consumer activities are in full swing，Promote the 100 trillion -dollar market potential to accelerate the release。Jingdong will join hands with 20 provinces and cities，Cooperation launching subsidy special activities，Subsidy through government、Enterprise to benefit the people such as benefits，Make consumers everywhere save money、Buy home appliances home products freely。2024 JD.com will join hands with home appliances、3C digital、Auto and other brands jointly invested 6.5 billion yuan，Provides strong support for the new round of large -scale equipment updates and consumer goods with old replacement。

As early as 2016，JD.com has launched a new service for the home appliance category，and launch the home category to change the new for the old。JD.com and more than 100 home appliance home brands in -depth cooperation，Provided exclusive preferential subsidies。Consumers buy a refrigerator in JD、washing machine、Air conditioner、Hotels such as water heaters，Coffee machine、rice cooker、Washing machine and other small home appliances，and mattress、Sofa、Toilet、Yiba and other home building materials with more than 200 segmented products，You only need to click 4 steps to easily complete the order directly。

In order to provide users with a better service experience，Jingdong has further made the old machine for free to go to the old machine、Free disassembly、Free handling; unlimited old machine purchase channels、Unlimited brand、"Three Examinations and Four Unlimited" services with unlimited life and unlimited products。In addition，Jingdong also uses logistics advantages，Provide consumers with new machines in different categories、Integrated service of new machines and installation of new machine，Service processes that need to be completed many times in the past，reduced to only 1-2 times，more worry -free in one step。

On the basis of existing high -quality services，JD will use the six new upgrades of the old and the new six upgrades，Enhance the new willingness to change consumers。

On the one hand，JD.com will continue to improve the integrated service coverage of large and small home appliances。Where，The air conditioner is gradually covered and sent to the synchronization nationwide、Integrated service，and the entire category has achieved digital supervision of the new performance of the old replacement，Consumers can clearly and transparently see the full service process from purchasing to recycling。At the same time，JD.com focuses on air conditioning、Sweeper、Coffee machines and other small and small appliances，Launched the old machine price improvement plan。Take air conditioner as an example，The price of the old machine increased the price to 250 yuan、cabinetThe price of the old machine increased to 450 yuan，The increase is more than 15%。

On the other hand，Jingdong will deeply cultivate the "green+recycling" mode，Promote the upgrade of the industrial chain。Recycling old products by regulating with old -fashioned services，Improve the upstream and downstream recycling ecological chain of the home appliance industry，Improve the efficiency of reuse of old appliances。Especially for small appliance categories，Jingdong will build 10 sets of recovery in 2024、Sorting、Disassembling、Disposal central disposal warehouse，Disposal channel through refined treatment，Open all aspects of upstream and downstream of the recycling industry chain，Complete a healthy and sustainable recycling ecology，Let more waste products be properly handled，Enchanting users，Contribute to the green development。Jingdong will also target the building materials category，Provide consumers with one price all -inclusive、New upgrade service for delivery，Realize the 24 -hour speed change of 30 core areas and the provincial capital cities。

Under the guidance of relevant government departments，JD.com will start with the home appliance home renewal alliance，Together with the entire industry，Actively respond to promoting consumer goods in all provinces and cities and regions.，Promote the upgrade of home appliances with old -fashioned services。As the May 1 Golden Week approaches，From now until May 5，Search "Change the Old New" in Jingdong，You can enjoy the "Subsidy for the New Enjoy the New Subsidies，toHigh -end reduction of 2000 yuan "replacement subsidy benefits，Easily realizes the upgrading of home appliances and home products。